Top 5 Beauty Retail Apps on iOS in Italy Q3 2024

During the third quarter of 2024, the beauty retail app landscape in Italy saw varied performance trends on the iOS platform. According to Sensor Tower data, these trends highlight shifts in user engagement and app popularity.

SEPHORA - Maquillage, Parfum had a notable presence, with weekly downloads starting at around 47.9K in early July and experiencing a gradual decline, reaching approximately 15.7K by the end of September. This app also saw a downward trend in weekly active users, beginning at 120.6K and decreasing to roughly 75.5K over the quarter.

Mein dm showed a moderate increase in weekly downloads, rising from 6.1K at the start of July to a peak of about 7.8K in mid-September. Its weekly active users followed a similar upward trend, starting at 27.1K and climbing to 32.3K by mid-September, before a slight decline towards the end of the quarter.

Notino: profumi e cosmetici experienced fluctuations in weekly downloads, beginning the quarter with 13.4K downloads and dipping to lower levels before rising again to 8.3K by the end of September. The app maintained a stable base of active users, starting at 39.1K and ending the quarter at 32.6K, with some variations throughout the period.

Douglas - Parfüm & Kosmetik had steady weekly downloads, ranging from 3.3K to 4.4K across the quarter. The app's active user count remained relatively stable, starting at 30.5K and ending at 28.4K, reflecting consistent user engagement.

KIKO MILANO - Makeup & beauty showed a slight increase in weekly downloads, from 1.6K at the beginning of July to 1.9K in mid-September, before dipping slightly towards the end of the quarter. Active users also saw a gradual rise, from 2.9K to 3.4K, before settling at 3.1K in late September.

For more detailed insights into app performance and trends, visit Sensor Tower.